Nice 'n Easy
Create dimensional color with Nice 'n Easy. It gives you up to 8 weeks of highlights in every shade to brighten your whole look. Choose from 58 shades that deliver 100% gray coverage.
New Nice 'N Easy Foam
Our new Color Blend formula begins as a liquid then applies as a foam, giving you beautiful tones and highlights for up to 8 weeks. It's drip-free, easy to apply, and puts dimensional hair color at your fingertips.
Nice 'N Easy
Perfect 10
Get high gloss color for up to 60 days—in just 10 minutes. Our advanced color créme with microparls delivers color in less time*. And it gives you gorgeous, glossy hair color with flawless gray coverage.
Nice 'n Easy Root Touch-Up
Touchup roots between colorings. Our targeted Root Créme matches any brand—even salon color.*
Natural Instincts
Get healthy-looking hair color all year long. Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.*
New Natural Instincts Vibrant
Get up to 8 weeks of vibrant, healthier-looking* hair color that lets you make a dramatic change to your current color. On day 15, give a boost to your hair color when you use Natural Instincts Week 2 Color Refresher conditioning créme.
All Other Products
Whether you want to gently blend away gray, add a conditioning shine or simply go blonde, we have the right product for you.




