CoverGirl & Olay Simply Ageless Serum Primer 100
- The lightweight, creamy formula goes on clear and is easy to apply with fingers across your whole face. It preps skin to help create a smooth canvas on which foundation can be applied.
- Working under foundation to provide continuous hydration and moisturization, CoverGirl & Olay Simply Ageless Serum Primer is the only primer, formulated with the power of Olay Serum, to help firm the look of skin.
- The formula contains ingredients from the amino-peptide complex that is used in the Olay Regenerist line, along with glucosamine, a key ingredient in the Olay Definity line.
Directions: Apply serum primer first as it helps create a smooth canvas on which foundation can be applied. Then apply concealer and foundation if desired.
Indications: CoverGirl & Olay Simply Ageless Serum Primer's moisturizers penetrate the epidermis (top layer of the skin), leaving a smooth base on your skin like a primer.
Ingredient List: CYCLOPENTASILOXANE, WATER/EAU, GLYCERIN, CYCLOMETHICONE, DIMETHICONE CROSSPOLYMER, SODIUM CHLORIDE, TITANIUM DIOXIDE, DIETHYLHEXYL CARBONATE, NIACINAMIDE, ETHYLHEXYL METHOXYCINNAMATE, ACETYL GLUCOSAMINE, PEG/PPG-18/18 DIMETHICONE, DIMETHICONE, PANTHENOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, BENZYL ALCOHOL, METHYLPARABEN, ALLANTOIN, METHICONE, PEG-10 DIMETHICONE CROSSPOLYMER, ETHYLPARABEN, DISODIUM EDTA, PROPYLPARABEN, CAMELLIA SINENSIS LEAF EXTRACT, PALMITOYL PENTAPEPTIDE-4, PEG-100 STEARATE
Additional Information
Infused with Olay Regenerist serum, the Simply Ageless Collection of foundation, blush, concealer, and corrector is formulated to stay suspended over fine lines and wrinkles for flattering, flawless coverage at any age.
COVERGIRL & OLAY — SIMPLY AGELESS
Discover our breakthrough formulas, with Olay Regenerist Serum, that evens skin tone without settling in fine lines and wrinkles.
SIMPLY THE FACTS
FOUNDATION SHADE SELECTION
If you're deciding between two shades of foundation, our research has shown that women tend to be more satisfied when they go with the darker one of the two. Don't worry that the white swirl in Simply Ageless will change the makeup shade you choose—the white swirl blends invisibly. So, if your usual COVERGIRL foundation shade is Creamy Natural, your Simply Ageless Foundation shade will also be Creamy Natural. And if you don't get your shade right the first time, we have a money-back guarantee!
HOW TO OPEN
- To open the sponge compartment, place your thumb under the large indention in the lid (green arrow) and flip up the top.
- To get to the makeup, grab the bottom clear jar with one hand and the purple lid with the other...
- Then rotate your hand on the purple lid counter clockwise.

- Enjoy your Simply Ageless Foundation, Corrector, Concealer, or Sculpting Blush!
THE OLAY + COVERGIRL DIFFERENCE
Restores Texture Evenness
- This unique formula transforms from solid to liquid on contact with skin, creating a liquid "suspension" that floats over your skin's surface without gathering in wrinkles or texture.
- The Olay Regenerist serum infused in the formula has a combination of vitamins, skin conditioners and anti-oxidants that help improve skin texture.
Restores Color Evenness
- The foundation shade and Olay Regenerist serum fuse on application, allowing the serum to become colorless and preserving your chosen makeup color.
- Our unique "suspension" formula glides over skin to give a seamless, even distribution of pigments with ultra-fine variation—resulting in an even skin tone that doesn't look flat.
- Olay Regenerist serum contains glucosamine to help fight the appearance of age spots as well as anti-oxidants.
SIMPLY AGELESS CONCEALER
Covers to brighten
Discover our under eye concealer containing Olay Regenerist serum. The creamy formula conceals dark circles while visibly brightening the look of skin under the eyes for a fresh and youthful, wide-awake look.
SIMPLY AGELESS CORRECTOR
Covers even extreme dark circles
To be used in combination with Simply Ageless Concealer, our corrector's specially blended pigments achieve instant severe dark circle correction and help maintain a flawless-looking complexion. Plus, like all Simply Ageless products, it's infused with Olay Regenerist serum.




